Let me just start off by saying I am a big fan of Anthony Bourdain. His shows No Reservations and The Layover are two of my all-time favorite TV shows. So when I saw Bourdain’s newest show, Parts Unknown, broadcasted on CNN, I was really impressed to see the multimedia packages that were being made on the show. That being said, I wish that same sort of multimedia talent was displayed on the travel section of CNN website.
The CNN Travel has a lot of really interesting stories to choose from on the main page however the page layout is not full of visually appealing elements. The highlighted story in the center of the page is not a dominant feature on the page. The topic and photo for that highlighted story (“10 of the Most Adventurous Cruises”) is not the most eye-catching or interesting story in my opinion. There is a side bar of stories on the left had side that are linked to written stories. These stories, although well-written and have adequate pictures, lack visual interest for the reader.
The right side displays current airport delays current airport delay times. In all honesty, I’m not sure why this feature is there. Readers would be more interested in reading stories or watching videos about different destinations, rather than knowing which airport in the world is having major delays.
If I were to suggest to CNN how to improve their website, I would focus on making the media more aesthetically pleasing by displaying video content and picture slideshows in the top part of the page and put items such as the airport delay in a small widget at the bottom.